Advertisers are watching what you do - It's called behavioral targeting
Did you know that you’ve opted in to behavioral advertising programs when you decided to browse the internet?
What’s behavioral advertising anyway? Advertising companies say it’s their way of Making ads more interesting. It simply a method of displaying ads based on the information collected on your web surfing activities such as the web pages you’ve visited or the search activities done by you etc. Using this information, the ads will not only be contextual to the content on the page, but also to your other browsing activities.
That’s all good.
But, maybe we’d like to have a say in this. Perhaps know that we’re being tracked? Visit the NAI website to find out who has been tracking you and to also opt out of behavioral advertising if it bothers you. Thanks Seth for the link.