I was surprised that Microsoft Live Search had managed to gain market share from Google and Yahoo according to recent comScore ratings. It was attributed to the Live Search Club. A place where you play games, earn tickets and get prizes.
The games were setup with a search box at the bottom so that when you were looking for information you could continently do the search within the same page. So during a game a player would do many searches on the internet. Also once in a while, it would do a search on its own and show the results (for example, when you’ve solved something, it would do a related image search).
I guess this is an effective way to get people to use live search and get used to it. However, to me it only
How? …
When I was trying out Dingbats and wanted to find an answer, I did a few searches on live.com and then thought of checking out what Google could tell me. Google quickly gave me a full answer sheet for the Dingbats games.
Maybe that’s why Google has lost some market share, you don’t need to do multiple searches to get what you’re looking for, Google will give it to you in one search! (or at least it’s pretty close to that level of seach quality)
